Pharrell Williams and Pusha T launch 'Grindin Coffee'
Making waves in fashion and music wasn't enough. The rapper and creative director duo Pusha T and Pharrell Williams are now venturing into coffee production with Lavazza, the legendary Italian coffee roaster with over 130 years of history.
The name 'Grindin Coffee' was first coined by Pusha T when he launched the brand solo in 2024, as a liquid tribute to The Clipse's 2002 hit song 'Grindin', produced by Pharrell. That energy conveyed by the classic—waking up in the morning, not stopping, and continuing to sing—is what's channeled into this beverage, expanding the brand's initial and 'experimental' catalog.
The coffee line officially launches with two blends, medium and dark roast, available in both whole bean and ground. The medium roast combines beans from South America, Central America, and Southeast Asia with sweet notes of caramel and cocoa. The dark roast focuses exclusively on South American beans with a bittersweet profile, featuring chocolate, caramel, and roasted hazelnut.
Both roasts come in a limited-edition pack for $79, along with a Grindin mug and a black cap emblazoned with the brand's logo, perfect for enjoying your coffee in style. Want it? Get it online at their official website.
