In the age of AI, Adam Sandler ate half of Turin
Adam Sandler is in Turin, and if you live in the city or have been through it long enough to intercept the algorithm that places you there, then you know it for sure.
In short, the theme is that in a city that can't abandon a certain provincialism, this is the news of the moment, along with the fact that the scenes that will be shot in the city center, between Via Roma and Piazza San Carlo, will actually be set in Paris in the film. And once again, controversy reignites over the fact that Turin doesn't know how to valorize itself, and that it only knows how to accept the discomfort of a film set without reaping the benefits in terms of image.
And part of this provincialism is also a rather disturbing fact, namely that, judging by social networks, Adam Sandler has visited half of the city's clubs, even the less hyped ones (in fact, especially those), tasting more or less everything.
Adam Sandler ate Turin. Or did he?
Sandwiches to go, spritzes, drinks, trays of assorted pastries. Adam Sandler seems to have enjoyed Turin's food and wine scene far more than he should have. Judging by his posts, where he's pictured in his neon pink jacket—the same one he wore in the movie—in various establishments, the actor is very hungry, and very available, too.
What if it's not true?
Spoiler: it's not. And that's what makes it all worrying. Most of this content, photos, and videos circulating on social media, depicting Adam Sandler out and about, are fakes generated by artificial intelligence.
Let's be clear: Adam Sandler is really in Turin, he's really filming a movie downtown, and he's certainly eaten and drunk somewhere. But what you see on social media is, in most cases, fake. And in the end, we'll have to doubt everything we see, even the fact that Paris is actually Turin and not vice versa.
Even if posted as a playful and harmless prank, in many cases this type of AI-generated content isn't even declared as such, despite the now mandatory marketing requirement to disclose "AI-generated" content. In reality, some might argue, it's not marketing but simply a game, and users are clearly aware of this; there's no need to specify it. Allow us, however, to question this a little, and to address the issue of a regulation that clearly still fails to address all possible scenarios and curb the use of a tool that can lead to enormous distortions in public perception.
In short, the conclusion is: poor that restaurateur who posts the only real photo with Adam Sandler, because at this point no one will believe him anymore.
