Nespresso's flagship store in Piazza Cordusio turns one: iced coffee, new formats, and creative recipes are growing
MILAN – Espresso continues to be the symbol of coffee culture in Italy, but new consumption habits, formats, and a desire to experiment are emerging around this ritual. This is evidenced by the first year of operation of the Nespresso Flagship store in Piazza Cordusio, home to the only Nespresso Bar in Italy.
Nespresso, the flagship store in Piazza Cordusio, turns one: iced coffee, new formats, and creative recipes are growing.
Espresso remains central, but curiosity and experimentation are increasing: almost 55% of weekend consumption occurs between 2 and 5 pm, and pairings, iced lattes, and longer formats are gaining popularity.
