Edible Arrangements takes on fall-themed baked goods
ATLANTA — Edible Arrangements, an e-commerce retail hub under the Edible Brands portfolio, ventured into the world of fall flavors with a new collection of baked goods, featuring cheesecakes, cookies, cupcakes and more.
“Fall is when people look for more intentional, smaller moments of connection, and we wanted this collection to reflect that,”
At the center of the lineup are three new flavors — Dulce de Leche Turtle, Maple Cinnamon Swirl and Dubai Chocolate Chip — each drawing on culturally resonant flavor profiles that translated across a baked dessert format.
“Fall is when people look for more intentional, smaller moments of connection, and we wanted this collection to reflect that,” said Angela Johnson, chief marketing officer, Edible Brands. “Maple Cinnamon Swirl is a classic, comforting combination people already associate with the season. Dulce de Leche Turtle draws on a Latin flavor tradition with a strong following, and pairing it with caramel and chocolate gives it a richer, more indulgent feel. Dubai Chocolate has built cultural momentum, and we wanted to bring that same energy into our cookies and cupcakes.”
The new offerings are available at participating Edible stores nationwide and online. Edible Arrangements’ fall collection joins its growing assortment of baked goods, cheesecakes, and desserts, including the Autumn Daze Dessert Board and Caramel Harvest Party.
