21 September 2026
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This free blues and craft beer festival will transform a shopping mall terrace in São Paulo this weekend
Regions
By Catherine Walsh, the Regions desk · Brazil · 2 min ·

This free blues and craft beer festival will transform a shopping mall terrace in São Paulo this weekend

The Blues Beer Festival is coming to São Paulo to transform the weekend into a complete experience of leisure and flavor.

Blues Beer Festival: don’t miss this brand-new festival in São Paulo

In its first edition, the festival promises a relaxed atmosphere for friends and families. The culinary lineup goes beyond craft beer, also offering a special selection of cheeses, olive oils, appetizers, and cachaças, as well as select wines.

In addition, the musical lineup transforms the terrace into a “jazz city,” with live performances ranging from blues to rock and folk. The lineup features artists such as School of Rock, U2 Cronos, Filippe Dias Trio, Laís Gonzalez, and Picanha de Chernobill, who are currently gaining traction on the São Paulo scene.

Finally, the Blues Beer Festival was designed to be inclusive. In addition to being pet-friendly, the event will feature a supervised kids’ area so parents can enjoy the shows while their children have fun safely!

How to participate

Terrace (4th floor) of Jardim Pamplona Shopping: Rua Pamplona, 1704 – Jardim Paulista, April 18 and 19, from 12 p.m. to 8 p.m. More information at @bluesbeer_festival

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