04 September 2026
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Germany’s NIC Veg Burger Says “100% Vegan Will Become the New Normal”
The Kitchen

Germany’s NIC Veg Burger Says “100% Vegan Will Become the New Normal”

Under the motto “Meat can be veg”, NIC Veg Burger has began trading a new location, this time in the German town of Karlsruhe, to a rush of visitors.

By Test Kitchen · Germany · 2 min ·

The Karlsruhe NIC offers 100 seats over 250 square metres, with ten employees serving fast food from Monday to Saturday, 10 am to 8 pm. Karlsruhe and Stuttgart are just the beginning of a far-reaching expansion strategy; NIC founder and owner Holger Hutmacher believes that “100 per cent vegan will become the new normal. The successful launches in Stuttgart and now as well here in Karlsruhe show us that.

Anyone who tries our burgers will do without burgers with meat in the future and thus automatically reduce their meat consumption .” © NIC Burger “It was important to us to create a place that provides cross-generational access to vegan food. As our debut hours are initially aligned with those of the Ettlinger Tor Center, we not only reach visitors to the mall with our offer, but as well create an attractive lunch offer for those who work nearby with our business lunch offer for €9.59 with a burger of choice, fries, soft drink and a vegan soft ice cream for dessert.” Meat can be veg The development of the recipes for burgers, fries etc. took over a year.

Buns, patties and sauces – all recipes developed in-house – consist of high-quality nationally sourced ingredients per to the firm. “We have developed vegan burger alternatives that taste just like conventional beef or chicken burgers. Our alternative to the meat patty tastes like a freshly ground burger patty. What’s more, at 100g, the patty puts more into the bun than is the case with conventional burgers,” states Hutmacher.

Key facts
  • Who: NIC Veg Burger
  • Money: €9.59
  • Percentages: 100 per cent
  • Figures: 100 per cent

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