The Vegetarian Butcher Celebrates 13th Anniversary With New Plant-Based Butchery in Rotterdam
Dutch alt meat brand The Vegetarian Butcher (owned by Unilever) is marking its 13th anniversary with the opening of a plant-based butchery in Rotterdam.
“In our own butchery, we can share our expertise with every visitor who loves the delicious taste and structure of meat but also does not want to let the planet and the animals go behind.”
The store will offer “the m eatiest plant-based craftsmanship out there”, with dozens of varieties of meat alternatives available. This will include limited edition products that are exclusive to the store. The news comes after The Vegetarian Butcher opened plant-based butcher counters at 24 Carrefour stores in Spain earlier this year, along with one in France in 2022.
The label has as well before that threw open its doors a pop-up restaurant in The Hague and a lunchroom at Rotterdam Central Station. © The Vegetarian Butcher From local to global Since it was founded in 2010, The Vegetarian Butcher has successfully grown from a local name to a global one , with its products now available at tens of thousands of retail stores — some as far afield as China and Singapore. The business — which was acquired by Unilever in 2018 — as well has partnerships with major restaurant chains such as Burger King and Subway .
First day hours are Tuesday-Saturday from 11 a.m. to 7 p.m., and the store is located at Pannekoekstraat 18a, Rotterdam .
- Who: Rotterdam
