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Balance Line: Ceratti bets on smoked chicken and high-protein sausage
The Body
By Dr. Margaret Ellis, The Body desk · 2h ago · Brasil · 4 min ·

Balance Line: Ceratti bets on smoked chicken and high-protein sausage

The Equilíbrio line is the new launch from Ceratti, a brand specializing in premium cold cuts. The new product line includes smoked chicken breasts and cooked and smoked chicken sausages.

The products are made with 100% chicken breast. In addition, they have a high protein content and reduced sodium and fat.

This new product reflects the growth of the high-protein market. According to a Cargill survey, 61% of respondents increased their protein consumption in the last year.

The scenario shows a shift in eating habits. Today, consumers are looking for higher nutritional quality, convenience, and different sources of protein.

The Equilíbrio line combines protein and convenience.

Ceratti developed the new line for people who want a more balanced diet. The design also preserves flavor and convenience in meals.

These products can be consumed at different times of the day. They work well as quick snacks, light meals, and pre- and post-workout preparations.

The product line also features flavors that pair well with various types of recipes. The mild chicken flavor makes it easy to use with different seasonings and side dishes.

“Today, we see an increasingly strong search for a balanced diet, and protein is no longer restricted to the fitness world, but has become part of the routine of those who prioritize health, energy, and well-being in every meal. Following this trend and the growing demand for high-protein products, we have combined our historical commitment to the highest quality, impeccable flavor, and ingredient selection with the practicality that modern life demands. With this new product, we deliver a nutritious, tasty, and extremely versatile option, with items that meet the demands from snacks to lunch,” explains Rafael Modesto, Head of Marketing and Trade Marketing at Ceratti / Zanchetta.

Smoked Chicken Breast with Rosemary, Leek and Sicilian Lemon

The product is made with 100% chicken meat and sold in slices. Each package contains 20 grams of protein.

The recipe combines rosemary, leeks, and Sicilian lemon. The result is a fresh flavor and a smooth texture.

This option has 47% less sodium compared to the brand's conventional smoked chicken breast. It is suitable for light sandwiches and quick snacks.

Smoked Chicken Breast with Spinach, Wildflower Honey and Mustard Seeds

This version combines the sweet touch of wild honey with mustard seeds and spinach.

The product is ready to eat. Each package provides 20 grams of protein and a 48% reduction in sodium. The recipe can be used in sandwiches, salads, and other quick meals.

Smoked Chicken Breast with Organic Quinoa and Toasted Onions

This option combines organic quinoa and toasted onions in a recipe with a distinctive flavor.

The product provides 20 grams of protein per package. It also features a 47% reduction in sodium.

In addition to its nutritional value, the combination offers a unique presentation. This version can be served with salads, bread, and light meals.

Chicken Sausage with Broccoli, Organic Quinoa, and Toasted Onions

The sausage is cooked and smoked. It's combined with broccoli, organic quinoa, and toasted onions.

The 290-gram package contains 58 grams of protein. The product also features a 60% reduction in fat and a 49% reduction in sodium compared to similar conventional products on the market.

Sausage can be prepared on the grill or in an air fryer. Therefore, it's a practical option for everyday meals.

Chicken Sausage with Sun-Dried Tomatoes and Basil

This version combines sun-dried tomatoes and basil. The result is an aromatic and succulent option.

The 290-gram package provides 58 grams of protein. It also features a 60% reduction in fat and a 49% reduction in sodium.

The product is ready in just a few minutes. It can be served with salads, vegetables, rice, or other side dishes.

The Equilíbrio line is here to make your routine easier.

The Equilíbrio line expands the options for those seeking more protein without sacrificing flavor. The products also help in putting together quick meals during the week.

Smoked chicken breasts are convenient and come pre-sliced. Sausages can be prepared on the grill or in an air fryer.

With different flavors and formats, the line caters to everything from quick snacks to complete meals. Ceratti's new offering combines practicality, variety, and more balanced choices for everyday life.

Key facts
  • Who: Ceratti · Frango Defumado · Linha Equilíbrio
  • Percentages: 100% · 61% · 47% · 48%
  • Figures: 100% · 61% · 47% · 48%

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