Asti DOCG Consortium main sponsor of the Collisioni Festival
Breaking down generational barriers by embracing new musical languages that speak to young people. The Asti DOCG Consortium promotes the message of Collisioni, the music festival taking place in Piazza Medford in Alba from July 5th to 13th.
The consortium, as the main sponsor, will be the festival's official sparkling wine, where Asti Spumante and Moscato d'Asti will be served both pure and in cocktails created at the official refreshment points. Asti DOCG's versatile approach, with its low-alcohol mixology offerings, appeals to the tastes of the younger generations, the event's target audience.
Kicking off the lineup on July 5th is indie musician Calcutta. Club Dogo continues on July 6th, while the first Giornata Giovani, a project by Collisioni and Banca d'Alba, completes the first weekend's lineup on July 7th. This project features rappers Nayt and Silent Bob & Sick Budd, along with singer Mida and headliner Tedua. The festival will close on Sunday, July 13th with the second Giornata Giovani, featuring top-rated Capo Plaza and rappers Anna, Artie 5five, Tony Boy, and Paky.
