The New Age of Wine Has Begun—Just Ask the SuperVinoBros

I think that when Chris and I began this, we were like, ‘We don’t know anything about wine’ and, ‘We’re just learning ourselves and we just want to have fun with it,’ right? Let’s open up the bottles.’ Like ‘who cares about collecting?’ Like ‘just open them up.’ It’s so cool to see someone of that, you know, those accolades that he has to have that same mentality as all of us, being like, ‘Yeah, let’s just open up the wine.’ Like ‘drink your wine.’ Like ‘open up ‘82 Petrus,’ ‘Open up, you know, Screaming Eagle blanc’… you know?

You know, I think that what ends up happening is you get this culture of allocation where people buy up the wine. Therefore make it inaccessible… I think the difference here is that—I think that there’s many, at least not everybody, but there are definitely some people in Bordeaux and some people in Burgundy and some people in Jura that are intentionally trying to be exclusive. Like you have these young winemakers that are coming up, they’re like, ‘Hey, I can make wine in Burgundy. Sell it for a crazy amount of money and make a ton of money…’ Not to say that it’s all about money, but you know, you’re seeing the speculation with like—I mean, one example is William Kelley, right? But also, like, the optimism I have is that, you know, I think more and more regions, as they get more spotlight, we’ll continue to have makers that get propped up and continue to kind of make names for… like one example is Styria , like you brought up, Aleks.

And so I think again, what that looks like in the future, you never know, but I think that we’re just gonna keep moving with a lot of intentionality with, again, telling the stories that excite us and kind of spreading the good word that is natural wine and wine consumption. So I think as a way it kinda began as like a way to catalog, you know, what we were doing and what we were drinking for ourselves and then it kind of became more of like an educational and like… something to share the stuff that we’re learning about.

I think, you know, it’s kind of like, you wanna be thoughtful about the wine you’re drinking, right? I think that for us, like, you know, the way we always… well, the way I absorb information, I think the way Chris does as well, is that like we need to… I just wanna know everything about what I’m drinking as I think it’s interesting, right? Which I think is really cool as you know, I think that there’s a lot of younger wine drinkers that are curious about certain wines. Interested about learning more, but maybe they’re priced out of, like, like I explained, Burgundy or Bordeaux and they want to learn more about wines that maybe they can acquire at their local shop that’s not a thousand dollars or even a hundred dollars, right?

AZ You just mentioned, and I think this is a very interesting topic since you mentioned kind of like this accessibility, and you know that wine is a beverage that is meant to be shared by the world, right? And I think we are all witnesses that certain wines are, you know, unreachable for certain people, if you’re not in the wine community, if you’re not in the industry, or in addition if you’re just financially not, you know, you can’t afford it.

Just like “wine is meant to be shared.” Like I think, and maybe we can dive into it more later, but like this idea of, like, wine community. Wine culture is something that we were exposed to as we kicked off to get more into natural wine. And I think it’s a really special thing about this wine community that has only propelled us even more forward of being like, “wow, we’ve been shown so much generosity and about people showing us bottles, and we just want to do our best to kind of spread the word as best as we can,” you know. You know, I think that when Chris and I began this, we were like, “We don’t know anything about wine and we’re just learning ourselves and we just want to have fun with it,” right?

Let’s open up the bottles.” Like “who cares about collecting?” Like “just open them up.” And like it’s so cool to see someone of that, you know, those accolades that he has to have that same mentality as all of us being like, “yeah, let’s just open up the wine.” Like “drink your wine.” Like “open up ‘82 Petrus,” open up, you know, Screaming Eagle blanc, open up this. And so what I really enjoyed when I went to Bordeaux, I would say, since I agree with you completely, like it’s definitely not natural wine, especially in certain places, that there’s a lot of people that recognize kind of the missteps that were taken kind of by previous generation and they’re trying to kind of reconcile that, right?

And I think for sure it kind of goes along with the whole commoditization of wine in general, where it’s less about what’s in the bottle and more about, you know, what you can get for it. But also like the optimism I have is that like, you know, I think more and more regions, as they get more spotlight, we’ll continue to have growers that get propped up and continue to kind of make names for… like one example is Styria, like you brought up, Aleks.

And so I think again, what that looks like in the future, you know, you never know, but I think that we’re just gonna keep moving with a lot of intentionality with, again, telling the stories that excite us and kind of spreading the good word that is natural wine and and wine consumption as I think it’s such a fun world to be a part of and honestly the more people in here, the merrier.