Redefine Meat to Be Served at All 29 Enchilada Locations in Germany & Multiple Restaurants Across Italy
Redefine Meat makes public the launch of its Redefine Burger at all 29 Enchilada restaurants in Germany, as well as the commercial launch of its New-Meat at several restaurants in Italy .
“a range of breakthrough technologies, ranging from material science and additive manufacturing to artificial intelligence and machine learning”
Eshchar Ben-Shitrit, CEO and Co-Founder of Redefine Meat, comments: “When it comes to food, Italians appetite the highest quality – it’s non-negotiable. As a result, the alternative meat sector to date remains largely unpenetrated. Following the huge success of New-Meat in Italy – receiving praise from some of the finest chefs. Consumer buying interest for our products high – we believe we have a unique proposition for the Italian trade that delivers the meat-eating experience expected by meat lovers, without the compromise.
With the support of our industry-leading partner, Giraudi, we have a first-class distribution channel that will enable us to rapidly widen nationwide and meet our aggressive growth targets.”
- Who: Italy · Redefine Meat · Germany
