04 September 2026
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Squeaky Bean Enters Plant-Based Seafood Category with Tuna Flakes and Smoked Salmon Slices
The Trade

Squeaky Bean Enters Plant-Based Seafood Category with Tuna Flakes and Smoked Salmon Slices

British plant-based meat label Squeaky Bean makes public the launch of its first-ever fish alternatives: Squeaky Bean Tuna Style Flakes. Squeaky Bean Beechwood Smoked Salmon Style Slices; marking what the label claims to be the first vegan smoked salmon-style slices to be available in leading retailers.

By Trade Editors · United Kingdom · 2 min ·
“We’ve noticed a rise in demand for good quality fish alternatives”

The new smoked salmon slices will debut first at Waitrose on the 20th of September. Becky Youseman, marketing controller at The Compleat Food Group, said: “Eating fish is a popular diet choice because of its health benefits, but as shoppers become more concerned over the health of our oceans, we’ve noticed a rise in appetite for good quality fish alternatives.

Combine this with the number of vegans and vegetarians saying they miss eating fish, we spotted a natural gap in the plant-based category.” Image courtesy of Squeaky Bean Realistic alternatives Squeaky Bean’s new seafood products are made from 100% plant-based elements and are low in saturated fat to offer a healthy alternative for flexitarians, vegans, and vegetarians. They are ready-to-eat products and are said to be ideal in a wide range of dishes, including smoked salmon on toast, tuna salads, pasta, and sandwiches.

The new Beechwood Smoked Salmon Style Slices are smoked naturally using beechwood chips to capture the smoky essence and authentic aroma of its counterpart. The product has the marbled appearance of traditional salmon, achieved using a unique method. The Tuna Style Flakes product replicates the taste and texture of canned tuna and offers a similar nutritional profile, providing proteins. Omega-3. “This is why we’ve created Squeaky Bean’s first ever fish products with our Beechwood Smoked Salmon Style Slices and Tuna Style Flakes, which genuinely taste and look like the real thing.

With there being very little innovation in plant-based fish to date, we’re proud to lead the way by launching a great tasting vegan tuna alternative and what will be the first vegan smoked salmon style slices to be available in major retailers,” continues Youseman.

Key facts
  • Who: Squeaky Bean · Squeaky Bean’s · Beechwood Smoked Salmon Style · Slices
  • Percentages: 100%
  • Figures: 100%

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