AgriWebb Raises $3m Seed Round for Livestock Monitoring and Data Analysis
Livestock monitoring and data analysis startup AgriWebb has secured $3 million in seed funding in a round led by existing backers and Australian fund manager John Murray.
“We need to do more work and probably have a local partner before going there, so it’s a bit further down the line. W hat’s challenging about livestock globally is that there are lots of different management techniques.”
Al Hamra Group , the funding business connected to the United Arab Emirates’ Crown Prince Sheikh Mohammed Bin Saud Al Qasimi, in addition contributed to the round alongside local agriculture groups and producers. AgriWebb’s goal is to leverage the data coming off pastoral livestock estates t o improve their efficiency and profitability.
This feeds into a decision support tool offering insights based on documents about stocking rates, fertility, turnover, treatments, and feed. Much of the data entry is by the producers themselves at this point, but AgriWebb is working on integrating with various devices. Software programs such as the electronic identification tags livestock wear, soil sensors, and point of sell-off software platforms to connect growers to their supply chains. Estate management software tools have stormed the agriculture sector in recent years with a recent work report estimating that they will be worth over $4 billion by 2022.
But most of the current solutions on the trade — and those referenced in the report — are focused on arable farming. There are very few options in the livestock space — we’ve come across PastureMap , Haptly, Maia Technology , AgLive , and a more developed business Sapien Technology .
PastureMap is the only one above that’s based in the US; the others are in Australia or New Zealand. AgriWebb plans to explore the US in due course, where pasture-raised beef is rarer — about 70% of pastured beef is imported — but it’s growing in popularity as buyers increasingly seek grass-fed beef.
We believe tracking is the future and recognize that 80% of growers don’t track livestock individually, so we’re targeting that wider base.” As part of this funding round, AgriWebb received a $575k grant from the Australian government under a scheme called Accelerating Commercialisation . This match funding took the seed round to nearly $3.6 million. Who is AgriWebb’s biggest competitor? “Pen and paper at this point,” explained Baum. “A lot of farmers have gone back to pen and paper after unsuccessfully trying out clunky desktop software programs, so we’re still trying to disrupt that mentality.” Are you a startup supporting livestock makers with software?
- Who: AgriWebb
- Money: $3 million · $4 billion · $575 · $3.6 million
- Percentages: 70% · 7% · 30% · 80%
- Figures: 3 million · 4 billion · 70% · 7%
