Planted’s Plant-Based Meat Added to Menus at Catering & HORECA Locations in the UAE

Planted is strategically expanding its footprint with key players in the UAE’s foodservice and HORECA sectors, aiming to establish additional partnerships by the end of 2024. The goal is to collaborate with various foodservice operators in the UAE, including hotels, restaurants, cafes, quick-service restaurants, as well as entertainment and independent hospitality operators, to creatively incorporate Planted’s plant-based meat into their culinary offerings. At present, Planted’s partners in the UAE include all locations of local restaurant brands such as Nabati and Pizza Di Rocco, as well as supermarket chains like Grandiose Supermarket.

The vegan multi-cuisine restaurant Nabati will integrate Planted’s products into its Chicken Caesar Salad and Chicken Alfredo. The Italian pizzeria Pizza Di Rocco will offer the plant-based meat as Vegan Tikka Pizza.

In addition, premium grocer Grandiose Supermarket will offer various Planted dishes later this month, such as Chicken Shawarma Wrap, BBQ Chicken Ciabatta, BBQ Chicken Pizza, Kung Pau, and Mexican Chicken. © Planted Foods AG Future scaling “Our exclusive distribution partnership gives us access to key foodservice markets in the UAE and the Middle East and allows us to effectively plan for future scaling. We are very positive about the growth potential for plant-based proteins in the Middle East and want to radically change the way meat is perceived, produced and consumed in the region.

Earlier on, the firm’s products were integrated into menus by working with plant-based, vegan restaurants at COP28 in 2023.