Ghirardelli enters cookie category with new launch
Ghirardelli Chocolate Company is looking to bring new excitement to the cookie category with the launch of Ghirardelli Crispy Cookies. The new packaged cookie line expand the brand's portfolio with two varieties featuring iconic Ghirardelli chocolate.
“Entering the cookie category marks an exciting new chapter for Ghirardelli and an important step in how we continue to grow the brand and be a part of consumers’ lives,”
“At Ghirardelli, we’ve always believed that everything tastes better when made with Ghirardelli,” says Bobby Oliver, vice president, head of marketing at Ghirardelli Chocolate Company. “Cookies are one of those simple, familiar treats people reach for every day, and we saw an opportunity to make that experience distinctly Ghirardelli by bringing the quality and delicious chocolate taste consumers know and love to the cookie aisle.”
The Ghirardelli Crispy Cookies lineup includes:
- Classic Chocolate Chip Crispy Cookies: Ten Cookies in a 6.3 oz. (180g) package. Made with Ghirardelli chocolate chips, these classic cookies balance buttery cookie notes with vanilla and brown sugar sweetness.
- Double Chocolate Crispy Cookies: Ten Cookies in a 6.3 oz. (180g) package. These cookies are crafted with Ghirardelli dark chocolate chips and a blend of Ghirardelli cocoa powder and chocolate in the dough.
“Entering the cookie category marks an exciting new chapter for Ghirardelli and an important step in how we continue to grow the brand and be a part of consumers’ lives,” Oliver says.
Ghirardelli Crispy Cookies are now available online and will debut at Kroger stores beginning October 11 and Walmart stores beginning October 24. The line will expand to additional retailers nationwide beginning January 2027.
