London Cocktail Week axes sponsor fees
London Cocktail Week has restructured its sponsorship rates with the aim of increasing the event’s inclusivity.
The organisation has removed the overarching sponsorship fee meaning a brand can have an official presence at London Cocktail Week through a single bar partnership starting from £325.
A joint statement by co-owners Hannah Sharman-Cox and Siobhán Payne read: “We want London Cocktail Week to feel genuinely open to the whole industry, and removing the overarching sponsorship fee means brands can now put their budget directly into the activity they actually want consumers to experience.
“A smaller brand can do one brilliant thing with one brilliant bar and be part of London Cocktail Week. Equally, brands that want a much bigger presence can build a programme across the festival. We think it gives everyone far more freedom to make London Cocktail Week work for them.”
London Cocktail Week will take place the week beginning 15 March 2027.
