Passion fruit flavored panettone is Arcor's new offering for Christmas
The 2026 Christmas season arrives with a fantastic new product! Arcor presents its passion fruit-flavored panettone, a highlight of the brand's Premium line. The filling combines the traditional dough with the refreshing acidity of the tropical fruit.
This combination promises to please those seeking different flavors for their Christmas dinner. Passion fruit is a favorite among Brazilians. It's already a popular ingredient in cakes, mousses, creams, pavés, and truffles.
Now, flavor is also making its way into panettone. This new offering is perfect for those who like to add a unique touch to their holiday celebrations.
Our portfolio of filled pastries features six flavors.
Arcor's Premium line of filled cookies doesn't stop at passion fruit. The portfolio includes other options that are favorites among the Brazilian public.
The available flavors are:
- Passion fruit (launching in 2026)
- Condensed milk dessert with coconut
- Milk cream
- Truffle
- Small cake
- Chocolate
Each portion weighs 430 grams. The packaging was designed for stylish gifting, enhancing the product's presentation on the holiday table.
“We are reinforcing the trend of consuming products with higher added value, with giftable packaging and, above all, with differentiated quality,” says Matias Torterolo, Marketing Manager for Biscuits at Arcor Brazil.
The executive points out that success is nothing new for the brand. "Last year, we introduced the Beijinho flavored Panettone, which remains in the portfolio due to its success, and now we are betting on a flavor that is already very popular with Brazilians," Torterolo adds.
In addition to the Premium line, there are classic options.
Arcor also offers classic fruit panettone and panettone with chocolate chips. These versions cater to those who prefer the traditional flavors of the holidays.
The market also offers the Tortuguita Panettone. This product weighs 510 grams and has twice the amount of chocolate filling.
Tortuguita is a guaranteed success for Arcor this Christmas. It brings the fun spirit of the character, with new masks printed on this year's packaging.
The Triunfo and Aymoré brands complete the catalog.
Arcor also distributes panettone under the Triunfo and Aymoré brands. Each has its own catalog of flavors.
Triunfo reaches the entire national territory. The brand offers three options: chocolate-flavored drops (400g), candied fruit drops (400g), and drops with chocolate-flavored filling (430g).
Aymoré is the leading biscuit brand in Minas Gerais. The brand has been voted Top of Mind 24 times in the state. Its panettone portfolio includes the same three variations: chocolate chip flavor, candied fruit, and chocolate-filled chips.
New product arrives to reinforce the trend of premium consumption.
The launch of the passion fruit-flavored panettone confirms a market trend. Consumers are increasingly seeking products with differentiated quality.
Gift packaging also plays a role in purchasing decisions. Arcor is betting on this combination to win over Brazilian tableware this Christmas.
With six flavors in its Premium filled line and options across four brands, Arcor expands the choices for the whole family. The passion fruit flavored panettone promises to be one of the highlights of the 2026 Christmas dinner.
