Italian wine takes centre stage in London, confirming its leadership in the British market
The United Kingdom has always been a major market for Italian wine. Despite the challenges facing the wine trade in the UK, it remains strategic for Italian wine, driven by demand increasingly focused on quality, authenticity, and sustainability.
Lindley Hall, with the London leg of "Simply Italian Great Wines," the tour organized by IEM
International Exhibition Management, led by Marina Nedic and Giancarlo Voglino, two of the historic agencies specializing in the internationalization of Italian wine. Featuring wineries from various Italian regions, with a particular focus on Friuli Venezia Giulia, along with Veneto and Lazio, the masterclass "Wine Lands: Tradition and Value. Regional Wine Focus on Veneto, Friuli Venezia Giulia and Lazio," promoted by Confagricoltura and led by Master of Wine Peter McCombie, will be held.
The event, organized by IEM, is part of "The Italian Show," an event dedicated to the Horeca sector and Italian flavors, which will be enlivened by the traditional walk-around wine tasting, open to industry professionals, with tastings and B2B meetings between producers and operators in the British market.
"In a scenario characterized by a decline in imports and consumption in volume, Italian wine continues to demonstrate a significant capacity for adaptation. British consumers -
"They demonstrate a growing focus on quality, sustainability, and territorial identity, rewarding producers capable of interpreting evolving demand in the premium and super-premium segments," says Marina Nedic, managing director of IEM. "In this context, the distinctive value of our denominations and our territories represents an important competitive factor."
