26 September 2026
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THE UNIVERSAL GASTRONOMY AUTHORITY
World Kitchen Journal
Lou Malnati’s Brings Back BuffaLou Chicken Pizza
Provisions
By Owen Gallagher, Provisions · 15d ago · United States · 3 min ·

Lou Malnati’s Brings Back BuffaLou Chicken Pizza

Lou Malnati’s Pizzeria is celebrating football season with the return of its fan-favorite BuffaLou Chicken Pizza and a new Lou’s Rewards promotion rewarding loyalty members with free wings every time they order on game day and their market’s qualifying professional football team wins.

“Guests have been asking us to bring BuffaLou back, and football season felt like the perfect time,”

The limited-time pizza is topped with Lou’s handcrafted wing sauce, made from a proprietary blend of homemade ranch dressing and Frank’s RedHot Original Cayenne Pepper Sauce. It’s built on Lou Malnati’s signature buttery, flaky crust, finished with Wisconsin mozzarella, premium all-white meat chicken, red onion and fresh parsley. Beginning Sept. 10, BuffaLou is available in both deep dish and thin crust for dine-in, carryout and delivery at all Lou Malnati’s locations, and ships nationwide for a limited-time through TastesofChicago.com.

The pizza’s return comes alongside a new way for football fans in two of the company’s markets to celebrate a win. Starting with the season opener on Sept. 13, Lou’s Rewards members are automatically eligible for the promotion when they order on a qualifying game day in their market: games involving Chicago’s professional football team at Chicagoland locations, and games involving Chicago’s or Arizona’s professional football team at Arizona locations. When the qualifying team wins, a reward posts to the member’s account the next day, a free medium order of wings with any $30 purchase, redeemable within seven days. The promotion spans all game days each market’s qualifying teams are scheduled to play, keeping loyalty members engaged with Lou Malnati’s throughout the football season.

“Guests have been asking us to bring BuffaLou back, and football season felt like the perfect time,” said Julie Younglove-Webb, CEO of Lou Malnati’s. “Lou’s has always been about bringing people together, whether it’s a family gathering or a game day watch party. Our new limited-time offering and Lou’s Rewards promotion carries that spirit forward, giving fans more reasons to come together and celebrate on game day. Order the BuffaLou to cheer on your team, then come back for free wings when they win.”

For more information on BuffaLou Chicken Pizza, visit loumalnatis.com. For full terms on the Lou’s Rewards promotion, visit loumalnatis.com/rewards.

Key facts
  • Who: Lou Malnati · BuffaLou · Lou’s Reward · BuffaLou Chicken Pizza
  • Money: $30

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